Blue Circles

Thank you for attending Power of the Purse!  We hope you enjoy these incredible discounts from our 2025 E-Swag Partners! Be sure to tell them how much you appreciate their support of Power of the Purse and Women United.

Since launching in 2018, Women United has collaborated with our Women United leaders, community organizations, business owners, and volunteers to support women and children in Greater New Bedford. Through unique initiatives like Wash & Read, Lantern, and Baby Bundles, we connect directly to families. Women United expanded its work to include Financial Wellness for Women. By investing in financial education, we are increasing financial stability and economic self-sufficiency through increased knowledge, skills and confidence around money management.
 

What is Day of Caring?

Women United leaders are United Way donors with a passion for supporting women!

Women United is a global initiative of United Way Worldwide operating in over 165 communities across the US and around the globe on issues affecting women, children, and families. United Way of Greater New Bedford founded our local Women United in 2018.

Women United Leaders

POP 2026

Power of the Purse will take place on Thursday, April 30, 2026. Tickets will go on sale February 13, 2026 at Noon.

On Saturday, November 22nd volunteers will gather to package 1,000 Thanksgiving meals for families in our community. Meals will be delivered to local food pantries and programs through our Hunger Commission and distributed to families they serve. 

How to Get Involved

Women United has partnered with Lantern to deliver childhood development resources to parents and caregivers through an innovative text messaging platform.

Baby Bundles: Supporting New Moms Since 2019

Baby Bundles provides thoughtfully packaged essentials for new and expecting mothers who need a little extra support. Each bundle includes helpful items (diapers, wipes, pacifiers, bottles, and more!), resources, and information to ease the transition into parenthood.

Bundles are distributed at our annual Community Baby Shower, held each fall. Click here to learn more about the Community Baby Shower.

The Hunger Commission provides food and logistical support free of charge to programs that support families and individuals in need. Program partners include established pantries, shelters, soup kitchens, and Council on Aging centers.