Victoria Grasela, or "Torri," has been part of United Way of Greater New Bedford for more than a decade, beginning her journey with the organization as an intern in 2009. Now serving as the Vice President of Marketing & Community Engagement, she has become a driving force behind UWGNB’s community-facing initiatives, outreach, and brand presence.
Victoria holds a Bachelor’s degree in Political Science from Westfield State University and a Master of Public Administration from Bridgewater State University. She is also a certified Massachusetts Notary Public. Victoria earned both the Girl Scouts Silver Award and the prestigious Gold Award, the highest honor in Girl Scouting, recognizing her commitment to community service and leadership from a young age.
In her role at UWGNB, Victoria oversees all aspects of marketing - including strategy, branding, storytelling, and digital communications - as well as the organization’s community engagement and volunteerism efforts. She leads major initiatives such as Mobile Markets, Hunger Heroes, Days of Caring, Service Enterprise, and Volunteer SouthCoast, all of which strengthen community connection and mobilize volunteers across the region.
For Victoria, the most meaningful part of her work is giving back to the community that raised her. She is passionate about connecting people with the resources they need and creating opportunities for others to give back and make an impact.
Deeply engaged in the nonprofit and volunteer engagement fields, Victoria serves in several leadership roles, including:
- Board Member, Mass 211
- Service Enterprise Advisory Council Member, AL!VE (Association of Leaders in Volunteer Engagement)
- Service Enterprise Accreditation Committee Member, AL!VE (Association of Leaders in Volunteer Engagement)
- Service Enterprise Coach, Massachusetts Service Alliance
- Board Member, Wing Family of America
She also volunteers her time by managing social media and website content for the Wing Family of America, supporting the organization’s communication and outreach efforts.
A fun and surprising fact about Victoria is that she has traveled to 46 states, a result of summer trips spent exploring the country during her childhood.
Outside of work, Victoria enjoys crafting, spending time with her nephews and goddaughters, and traveling as often as she can.
Her favorite quote is:
“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney
